Todays Forcast

When I was climbing the infamous ladder of success, a five-year plan was considered essential. It was drilled into my young, inflated ego that smart entrepreneurs make long-term plans.

Now that I've put the ladder in the garage, it's become painfully obvious that the rabbit speed of technology and the turtle speed of human adaptation have completely deflated that strategy.

Today, unless you're beholden to investors, clients, or strategic partners, long-term career plans are little more than a blind guess. And given the blinding speed at which our beloved creative industry is exponentially changing, I place little value on future forecasting and remain ruthlessly focused on what I can accomplish today, this week, this month, this quarter, or this year. It's not like selling out the future—it's more like day trading.

Important because: Planning too far into the future can keep us at a dangerous distance from our destination. Worse, it supports the comforting illusion that we still have plenty of time to reach our goal.